Don’t Think: Screening at Village Underground

To celebrate the 2012 Olympic Games, Adidas asked ML Studio and director Adam Smith  to produce a special screening of the feature film Don’t Think as part of a programme of events at the Village Underground in London.
The film was screened in a way it has never been seen before: as an immersive psychedelic experience. Performers from the film appeared in live cameos. Visuals used in the film were projected on other simultaneous screens, providing a panoramic version of the film. Balloons and confetti fell at the same moments as in the film. And all 600 guests were made up as the iconic scary clown figure that appeared throughout.

“A surreal night of strobes, loud music and menacing faces. A combination I wish to be part of more often.”
James Clothier for The Daily Street

Client:
Adidas

Agency:
Sparklestreet

Creative Direction
Adam Smith

Production Company
ML Studio

Share on Facebook Share on Twitter Share on Tumblr