Leo Messi: The New Speed of Light

Football fans the world over wonder how Messi does it. In this unique film experiment for Adidas, we got to find out.
To celebrate the launch of the new Adizero F50 Messi football boot, we filmed him in Barcelona using a custom-built LED suit and  a high-speed camera. The result is a record in light which capture the intricacies of his playing technique.

Agency – iris Worldwide
Production Company – ML Studio
Director – Marcus Lyall
Creative – Adam Fish
Managing Partner  – Henry Scotland
Account Director – Simon Yoxall
Post Producer – Mark Logue
Producer – Phil Tidy
Agency Producer – Sophie Horner
adidas Global Brand Director – Thomas van Schaik

Creative direction and post production: ML Studio
Costume design: Machine Shop
Barcelona production: DeTaPas Productions

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Adidas Adizero F50: The New Speed of Light

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Tel: +44 20 7033 9188      info@mlstudio.co.uk